Hi, I’m Reinaldo 👋
I’m a bilingual Data Analyst with a strong background in email marketing and IT, and over 10 years of experience working across technical and business-focused roles. My work sits at the intersection of data, systems, and marketing performance.
In recent years, I’ve focused on analytics-driven email marketing, where I’ve supported end-to-end campaign execution, performance reporting, and optimization across multiple brands. By combining structured data analysis, segmentation, and A/B testing, I helped drive a 72% year-over-year increase in email-driven revenue, followed by an additional 23% growth through sustained optimization and automation.
I’m especially comfortable working with recurring performance data, including weekly, monthly, and yearly reporting, KPI tracking, and turning raw datasets into clear, actionable insights. My background in IT gives me a strong foundation in systems, data reliability, and problem-solving, which carries through into how I approach analytics work.
🔹What I Work With
✅ Data analysis & reporting using Excel, SQL, Python, Power BI, and Tableau
✅ Marketing and business analytics, including KPI tracking, cohort analysis, and YoY comparisons
✅ Email performance analysis, segmentation, automation, and experimentation
✅ Data cleaning and transformation for structured performance tracking
✅ Clear communication of insights to technical and non-technical stakeholders
🚀 Background
Before moving fully into analytics and marketing data, I spent several years in IT system administration and support. That experience shaped how I think about data quality, infrastructure, and operational efficiency, and allows me to collaborate effectively with technical teams.
Today, I focus on using data to measure impact, improve performance, and support better decision-making, particularly in marketing and customer-focused environments.
🌍 Languages
- Spanish: C2 (Native)
- English: C1 (Fluent)
- German: A1 (currently studying)
🌐 Let’s Connect
📊 GitHub